The 34 individuals presented in this report are the marketing managers who not only rose to the occasion, but launched it out of the stratosphere. Their strategies proved to increase exposure for their blockchain network on social media, which translated into growth in their company’s fundamental health data.
Blockchain marketers face a very unique challenge. Not only do they have to compete with thousands of other platforms to attract a limited set of developers, but they also have to raise awareness about nascent (but powerful!) technology that the mainstream still associates with hackers and criminal activity. To top it off, they have to grow this product globally from the get-go, to keep the network decentralized. All that, without any playbook of course.
Flipside Crypto collaborated with the Tie to identify these gamechangers, whose organizations were measured by the lift in FCAS Rating, which indicates user and developer activity as well as overall market risk, and growth in Twitter mentions across 2020.